Fairground For All

  • Fairground For All
  • Fairground For All
  • Fairground For All
  • Fairground For All
  • Fairground For All
  • Fairground For All

This project saw us put on our branding and marketing hats, and how! Fairground For All was a carnival with an important social cause – raising awareness and funds for disadvantaged children in Singapore. Needless to say, we were so happy to be a part of this! With the target audience being kids and parents, we applied a design direction that was bright, playful yet not too childish.

The event required a combination of online and offline marketing efforts. We created the event website, but also designed posters to be showcased around the neighbourhoods. In addition, we designed the coupons to be used at the event, and an extra touch – Fairground For All paper bags to promote the brand and the hashtag!

Leading up to the day, we upped the ante by leveraging on social media to promote the event. We created 3 unique promotional images to highlight the major attractions at the carnival and these were shared widely on Facebook and Instagram. Despite being a digital studio, we’re always happy to embrace the print medium when it meets the user’s needs!

Work:
Branding, Logos, Product Design, Social Media

Our values are the daily beat to which we jive.

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Our Story
Tusitala was born in 2010, with a focus on telling transmedia stories. We’re based in Singapore, perfectly poised to represent the breadth and depth of Asian content available in the region. With the world increasingly looking towards Asian stories, we’re both excited and proud to be where we are!

The name Tusitala harks to an island in Samoa, where author Robert Louis Stevenson spent the last years of his life. The locals of the island fondly nicknamed him Tusitala, which means storyteller. In our work, we embody the essence of a storyteller: using different mediums and techniques to deliver a powerful message to our audiences. Only, we take it a step further by introducing the exciting potential of technology.

Our logo is a kitsune – nine-tailed fox, native to Asian folklore and legend. In Chinese, Japanese and Korean folktales, the kitsune is an enchanted animal – magnetic, intelligent, powerful, and able to take human form. From the complexity of the symbolism, we derive simple principles that we stand for – potency, wisdom and creative rebellion.

(This creativity, we must disclose, often vanishes when determining where we should go for lunch each day)

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Web Applications Developer

Description

Must Have

Should Have

Nice to Have (Advantageous)

Email your resume, github url, OS preferece, expected salary to hr@tusi.sg.

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